The Ninja Mindset – Protecting Your Affiliate Links

The Ninja MindsetNinjutsu was developed as a collection of fundamental survivalist techniques during political turmoil in ancient Japan.  The main character (Nin 忍) is translated as stealth, secretiveness, endurance, and perseverance, while the second character (Jutsu 術) means art or technique.  Based on these interpretations, It would be safe to say that most successful affiliate marketers practice some form of Ninjutsu in one way, shape or form – they just don’t know it yet.  Now it’s time for me to school all you greasy gurus on The Ninja Mindset and how it relates to affiliate marketing:

You have to be stealth amongst your competition.

You must be secretive with your top performing niches.

You need endurance to adapt with the changes in technology.

You must persevere and be consistent with your actions and words.

You need to build your own technique using proven fundamentals.

There are 18 disciplines that must be mastered within Ninjutsu training, and today we are going to talk about the 11th discipline, Shinobi-iri, which is the art of stealth and entering methods.  Stealth is often overlooked in the ebooks of affiliate marketing, but it’s a vital skill when it comes to protecting your links from hijackers, as well as making it less painful to update existing links – should your affiliate networks change anything.  This is where affiliate link redirecting can make your life easier while increasing the efficiency of your online business.

When a targeted individual ends up on your blog or website, ultimately you want them to do one thing – click.  Taking into consideration that most androids and shopaholics surfing the web are savvy enough to recognize a shifty looking url, your contextual links will not perform as well as they could because of the long-ass links companies like Amazon provide you with.  Here’s an example of bad link vs good link:

http://www.amazon.com/jd3ekd88payme76=383i3f9jdsuperfly.html

or

http://www.yoursite.com/go/jump.php?m=amazon

Pretty obvious right?  Now there are tons of software scripts that you can purchase such as Affiliate Link Cloaker which is $59, or Amazing Link Cloaker for $65, blah, blah, blah (funny how they sound the same).  Here’s what I say, visit SteveDawson.com and check out his PHP Affiliate Jump Script – it’s free and it works like a charm.  I know zip about PHP and I downloaded the script, and had it configured in 15 minutes.  Here’s what you need to do step-by-step:

  1. Visit the site and download the script (jump.zip)
  2. Save the zip file to your desktop or folder of choice and extract the contents to your desired location (I have every folder on my server duplicated locally on my computer, so it’s easier when uploading).  You should get a file called jump.php
  3. Log onto your FTP or web hosting provider (Godaddy, Hostgator,etc..) and create a new directory within the root (if your root folder is “Poverty101.net” you want to create a folder within there called “referral” or “go” or something along those lines – just don’t name the folder “redirect” for obvious reasons!
  4. Double click the jump.php file that you saved on your computer and replace the the required lines of script with your affiliate link information.  Below you’ll see 3 lines that start with an “if” statement.  On the first “if” statement line you want to replace the area I’ve colored blue with your domain name and directory.  So if you created the directory “referral” then you want to enter within the quotes http://www.poverty101.net/referral/ – and don’t forget the trailing forward slash.  That’s it for the first line.
  5. The second and third lines of code starting with “if” can be copied and pasted as many times as needed for each affiliate product you have (for example if you have 15 affiliate products, you will have 15 “if” statement lines below the first one)  All you do from here is copy and paste as many lines as needed, replace the area I’ve colored in yellow with your ID of choice for the product like “wordtracker” or “hostgator”, and then within the quotes replace the url I’ve colored green with the affiliate link for each related product.  It’s that simple.

$m = $_GET[‘m’];
if ($m == “”) {$link = “http://www.stevedawson.com/mobiles/“;} // Default Blank
if ($m == “Just Phones“) {$link = “http://www.awin1.com/awclick.php?mid=97&id=38362“;}
if ($m == “UKPhoneShop“) {$link = “http://tracker.tradedoubler.com/click?p=985&a=949731&g=5119“;}

Once you’ve updated the jump.php file on your computer, save it and upload it into the directory you created.  Once you’ve uploaded the file, test it out.  Type into your browser http://www.yoursitename.com/directoryname/jump.php?m=productname and witness the stealth madness of this awesome script.  Click here to see it in action.

The Ninja Mindset can be adapted to any area of your business, just as I did above.  I knew I needed to protect my assets so I did some research, tested a few things out, and now I can be comfortable putting affiliate links out there knowing that they are safe and stealth – while proving you guys with some great content at the same time.  It’s a win-win situation!

Cheers,

Elijah

20 Questions With Alan LeStourgeon From AffiliateConfession.com

20 Questions Blogging is all about networking.  Some people look at blogging as a way to socialize, others see it as a tool for networking and creating partnerships with defined objectives.  When Veronica and I decided to share our adventures with all you sexy people in the blogosphere, we obviously set certain goals for ourselves.  One of my goals was to do a questionnaire format interview, via email or Skype, with the people who directly influenced me to begin my journey online – one of those people is Alan LeStourgeon.

For those of you who don’t know Alan, he is a successful affiliate marketer and the owner of the popular blog AffiliateConfession.com.  I’ve been a follower of Alan for the last 6 months or so, and during that time I’ve learned quite a bit about the harsh realities of affiliate marketing and making money online.  I emailed Alan a couple weeks back requesting an interview and he accepted the offer with open arms – if he didn’t I probably would have mailed him a package containing a brown paper bag, some dog poop, and a book of matches.

Ladies and gentlemen, I give you 20 questions with Alan LeStourgeon from AffiliateConfession.com

1.    Who are you and what do you do?

I didn’t have any choice in the matter when my parents named me Alan, so I’m sticking with that. I’ve been working at home for a little over 3 years now doing affiliate marketing and writing Affiliate Confession which I started 10 months ago. Lately I’ve been trying to sharpen my skills with PPC to be up there with the $25k+ per month guys, but have tons to learn.

2.    In 100 words or less describe how you made your first profit on the Internet.

About 4 years ago after looking at lots of info on affiliate marketing, travel seemed like a great niche to get into so I built a vacation rentals web site and started producing leads for Rentalo.com at $1 each. I didn’t make much money, but I could see the potential and to this day, travel continues to be my most profitable niche. If you love to travel, all you have to do is write about your experiences and the places you stay and boom, you’ve got a travel site. It’s pretty simple.

3.    What’s your shoe size?

9 1/2, unless I twist my ankle playing basketball, then it’s somewhat larger, at least on one foot.

4.    How do you feel about wearing socks with sandals?

Okay with jeans, kinda weird with shorts.

5.    Coffee or tea?

Coffee, it’s a creation for me. It’s either a decaf latte mocha at B&N or seriously strong coffee at home with cocoa, a little sugar, Kahlua or Amaretto and cream. Did I say I like it strong?

6.    If you could have 15 minutes with any successful businessman or woman, who would it be and why?

It would probably be Warren Buffet. I wouldn’t ask him for stock tips, I’d want to know how he consistently recognizes trends and winners.

7.    Early bird or night owl?

I’m always up too late, most the time until the monitor on my laptop is blurry and I can hardly keep my eyes open. Need to get better at that.

8.    Name the artist and title of the last full song you listened to.

Jars Of Clay’s “On Jordan’s Stormy Banks I Stand“. Played it with our church band and rocked it out a bit. It was cool.

9.   In your opinion, name 3 tools or services that are necessary to run a successful business online, and briefly explain why?

I couldn’t live without Build A Niche Store. eBay is the ultimate affiliate program because there isn’t a niche that exists that doesn’t have a product on eBay and BANS is the best way to capitalize on this affiliate opportunity. You can also use BANS as a content management system to build entire sites that feature very few eBay products. I’ll write a post about that someday.

The Free Search Term Suggestion Tool at Keyword Discovery. I use it almost every day for a quick look at monthly keyword numbers.

Free stock photos at Stock Xchng. You need photos for blog posts, landing pages and other stuff and this is the best free stock photo site I’ve run across.

10.   Batman, Superman, or Spiderman?

Superman. All it takes is a large bath towel and a safety pin and any 6-year-old can leap tall buildings.

11.   If you were ice cream, what flavor would you be and why?

Chocolate. What, there’s another flavor?

12.   Google Adwords, Microsoft adCenter, or Yahoo Search Marketing?

Even though I have an ongoing feud with Google, their Adwords interface is simply the easiest to work with.

13.   Sean Connery or Roger Moore?

That’s a tough one since I liked them both. Probably Sean Connery. He played the consummate English gentleman, even though he is a Scotsman.

14.   Tea or coffee? (I wanted to see if he was paying attention)

What, you already asked that and I answered coffee (did I say strong coffee?), but I do have tea with my wife once in a while.

15.   Promote someone elses products, or have people promote your own?

Right now I’m promoting other people’s products. Jean and I have 4 of our own products, but haven’t gotten around to working with our own affiliates yet.

16.   Ham and cheese or peanut butter and jelly?

Fresh veggies on a sprouted grain roll.

17.   In 100 words or less explain why most people fail to make a living online.

Ninety-nine percent of the money making crap sold on the net perpetuates the belief that earning money online is easy and that you can be rich over night. Making money online is easy once you do your due diligence and find out what really works. It’s like the winners on American Idol, yea they got famous over night, after they spent years working towards the opportunity to get on American Idol. Some do it quicker than others, but you still have to pay your dues. People don’t want to pay their dues.

18.   Have you ever eaten a crayon?

Yes, it was probably a dark blue grape colored one I dipped in that pasty, minty flavored glue we used to get in elementary school when I was a kid. Yummy!

19.   Saturday Night Fever or Staying Alive?

I used to be in a country band (hey, it paid the bills) and a southern rock band and my old rocker friends would kill me if I choose one of those. I used to have a bumper sticker on my car that said “Piss On Disco”. What can I say?

20.   Why did you accept this interview?

Elijah promised me cars, homes, endorsements and unlimited bling, how could I refuse? Honestly though, I accepted because this is how the web is supposed to work, making connections, networking and meeting like minded entrepreneurs is part of the magic that makes this affiliate marketing and blogging thing so great.

***NOTE: There will be more “20 Questions” interviews in the next few weeks, as I’ve already confirmed with some more of the Internets movers and shakers.  Who will  be next?  I guess you’ll have to subscribe and stay tuned!

Cheers,

Elijah

9 Ways To Pimp Private Label Rights Products

Private Label Rights PimpingI know you love the title – and you can thank me for the smile later.  I’ve recently made connects with a super-innovative blogger over at ImWithJoe.com, and while reading through his posts I stumbled upon a great video he did describing private label rights and resale rights with some unique, but effective examples.  You can check out his post and video here.  While we’re on the topic, I want to introduce the newer bloggers and affiliates to private label rights products and how you can use them for article marketing, e-courses and various other content driven applications within your online ventures.

What Are Private Label Rights?

To put it plainly, PLR or Private Label Rights products are nothing more than e-books, articles and reports that you can purchase, manipulate, brand and use as your own.  There are individuals who make a decent living authoring e-books and reports for licensing to other webmasters and Internet marketers – as well as licensing the right to sell those exact same rights to someone else, which is known as Master Resale Rights.  I know it might sound confusing, so let me give you the definition of Private Label Rights and Master Resale Rights from our good friends at InternetMarketingDefinitions.com:

Private Label Rights – Content, particularly articles, written by a 3rd party and made available for several purchasers to buy and use.  These articles can then be used as-is or edited as the purchaser desires – within the guidelines of the PLR company. Guidelines will differ with each company.

Master Resale Rights – If you have a product with “Master resale rights” this means you can resell the product and keep 100% of the profits. You cannot alter it in any way but it’s yours to sell as is.

How Can I Use PLR Products To Make Money Online?

  1. Create a report to attract new readers to your newsletter – You can compile a report using a single, or several rewritten Private Label Rights products and give it away to entice new readers to your websites newsletter.
  2. Use the PLR content to create a squeeze page to build your list – Rewrite portions of several related PLR products to generate a free report and content for a squeeze page in order to acquire email addresses and build your list.
  3. Create an autoresponder email course – Again, editing Private Label Rights products and using the content to provide a free “how-to” course which you will feed to the list you compiled from your squeeze page.  Are you starting to see how these methods are becoming intertwined?
  4. Create and sell an e-book – For this method I would suggest combining the rewritten PLR content with your own to strengthen your e-book, but to also ensure your e-book remains unique and up to date.  If you’re simply rewriting a PLR e-book you purchased and then selling it, think again, because your e-book will essentially be the same as the orginal regarding the content it contains – therefor providing little value.
  5. Rewrite the PLR content and submit it to article directories – This is a great way to get links and hopefully boost your page rank.  Edit PLR content and split it up into keyword focused articles that you will submit to high traffic article directories – putting your domain of choice (blog, niche site, or squeeze page) in the resource box to funnel that traffic and hopefully make some sales.  This method is one of my favorites.
  6. Use the content for niche marketing – Whether you have niche sites like Build A Niche Store or Squidoo lenses, PLR content is great for adding content to these type of affiliate sites.  Since most PLR products are niche focused anyways, this is a great way to get keyword focused traffic and start to earn revenue via mediums like Adsense and CPA affiliate offers.
  7. Use the content for your blog – Instead of doing 5 posts a week from scratch, do three posts and edit some PLR content for the other two.  As long as you remain focused on your particular niche, you will be providing your readers with great value.  Imagine spending a weekend editing an entire PLR product and breaking it up into a series of posts on your blog – this means more time generating affiliate income and forming joint venture projects.
  8. Apply keyword research to your PLR content – Editing your purchased content is one thing, but doing some keyword research using a tool like Wordtracker to find low competition/high demand key phrases will ensure you have prime positioning in Google’s search results – which means more organic traffic.
  9. Use PLR products to populate satellite blogs – If you’ve never heard the term satellite blogging, it’s basically having a ring of blogs all pointing back to your main blog, within various niches.  This is a great time to utilize the content within Private Label Rights products.  Edit the content and set a schedule for updating your outer blogs, which will keep Goolge happy, and in turn get those smaller blogs indexed quicker so they can start funneling traffic to your main site.

A Word Of Caution

While there are several high quality Private Label Rights portals and membership sites, make sure the content of the product is informative, and more importantly, up to date.  There are so many dated sales pages and membership sites floating around the inter-web that you want to make sure if you are purchasing the license to use someone elses content for your websites – that the content is up to date and current.  Another tip – it’s always good to use products that have a limited release, so you know the content you are using is only in the hands of a selected few.

Here are a few PLR sites you might want to consider:

www.EasyPLR.com

www.YummyPLR.com

www.Niche-Content-Packages.com

www.PLRPro.com

www.Niche-Health-Products.com

Cheers,

Elijah

From College To Cubicle – The Orthodox Blueprint

From College To Cubicle - The Orthodox BlueprintLet me start off with a story…

For those of you who don’t know, I’m a mildly respected Music Producer here in Toronto’s local Hip Hop scene, under the stage name MrBlue.  I’ve developed artists and produced several albums over the last 8 years – and during this time I’ve been fortunate to share creative exchange with many ambitious, and uber-talented individuals and I want to tell you about one in particular; Lets call him “Steve”.

I’ve been collaborating with Steve for roughly 5 years, and out of all the artists I’ve ever worked with, he has the most potential for greatness without a doubt.  Steve has been signed to a label, had his record in stores, and has performed with some major recording artists during his artistic career and yet he’s never seemed to have his musical endeavors flourish.

Steve has been in school for as long as I’ve known him – bouncing from one major to the next.  It feels like every September he is starting a new course, or academic path, and what really stirs me up about his whole situation is that all he talks about is music and how he wouldn’t be where he is without it – but where is he really? Rather than pursuing his passion to the full extent, he has remained shackled to this cycle of call center jobs and tuition deadlines, and his governmental debt from education alone surpasses mine and Veronica’s debts combined – including our tuition repayments, credit cards, etc.

On numerous occasions I’ve said to him, “You should be going to school for what you’re passionate about.  Why aren’t you taking music or recording arts?”  His answer’s usually “I know, but I’ve already gone this far.  I can’t just change course now, it wouldn’t be worth it.

Wouldn’t it?

Unfortunately Steve is a victim to what I refer to as The Orthodox Blueprint.  Now before you start bombing me with religious questions and moral script, let me elaborate.  Dictionary.com defines the word Orthodox as:

Adhering to beliefs or practices approved by authority or tradition.

The word Blueprint is defined as:

A method for making, doing, or accomplishing something.

String these two words together and we have the 9-5, 40 hours a week until your 65, then retire and die life-plan.  It’s been accepted by society that we are not to find enjoyment in our working lives, but rather stability and a maniacal sense of economic and social responsibility.  It is our duty to contribute as citizens.  It is our responsibility to work in a factory or office and pay taxes, because that’s how the system works – and the system is proven.  The only career advancement worth pursuing is within the corporate ladder, because that ladder is sturdy and will provide you with a spending account and company car – and these are true signs of success.

As people, we’re so afraid to take the fork in the road, and face possible consequence, because a sign has been put there to warn us of the dangers in doing so.  Just keep going straight and you’ll be fine.  Finish school, get a job that will provide you with benefits, a steady paycheck, and you will eventually develop your method for tolerating with this blueprint.  Adhere long enough and you’ll be rewarded with a mental notebook full of I wish I could have’s, a pension that will barely sustain your mortgage and minimum credit card payments, one trip to Florida every winter, and a deposit on your coffin.

This is what we should be afraid of.

In today’s world we are provided with more options than ever to lead a life of choice, passion and excitement.  There are academic diplomas and degrees for everything from holistic medicine to audio engineering – and even e-business marketing.  Technology provides us with the tools to be global entrepreneurs from the comfort of our living rooms and home offices.  The Internet presents us with an abundance of resources and self-learning mediums in order to further develop and discover skills based on areas of personal interest.  In 2008 you can be whatever you want to be, but ultimately it’s up to one person –  You.

So don’t let yourself down.

I want to thank Alan from AffiliateConfession.com for inspiring this post by his use of the term “from college to cubicle.”  I’m not sure if he is the originator, but it was the first time I’ve heard the saying used, and It inspired me to share my translation with you.

Cheers,

Elijah

How To Use SocialMarker – Video Tutorial

As promised, I’ve been playing around with the bells and whistles over at SocialMarker.com – and I absolutely love this site!  Not only is the process of submitting your posts to bookmarking sites easy, you don’t even have to create an account on SocialMarker – just bookmark and go.

The only downside (and it’s not really much of a downside) with SocialMarker is it doesn’t provide an option to automatically log into your desired bookmarking sites, so therefor this action has to be done manually.  But if you compare the amount of time it would take to visit each site, log in, fill in the information and submit – SocialMarker is definitely the goods.  Enough talking.  Click the link below to view the tutorial.

How To Use SocialMarker – Video Tutorial

If there is anything I missed, or anything you guys have figured out since the last post please let me know.

Cheers,

Elijah

Why Wayne Gretzky Would Make A Great Blogger

The Great One - Wayne GretzkyOver the last few weeks I’ve had the pleasure of connecting with a group of wonderful people via Lynn Terry’s weekly webinars – one of those people in particular is an SEO Expert by the name of Roy Montero – also known as The Twitter Guy.  If you haven’t yet bumped into Roy somewhere online, you’re missing out!  But be warned, although Roy is one of the most sincere and knowledgeable individuals you will ever encounter he is also strongly against get-rich-quick seekers and snake oil salesmen, as he likes to put it – so If you are planning to connect with him make sure you’re ready to step up to the plate.  Roy hosts a weekly mastermind group on Skype, which I am a part of, and two weeks ago he shared a quote that stuck in my mind to this day and ultimately led to the title of this blog post.  It went something like this:

Early in Wayne Gretzky’s hockey career he was coined as “The Great One“, and one night during an interview with the press he was asked “What’s the difference between a good hockey player, and a great hockey player?” and Wayne responded effortlessly, “A good hockey player plays where the puck is.  A great hockey player plays where the puck is going to be.”

When Roy shared this quote with us I completely hit the floor. Preparation is the difference between good and great, and spiritually speaking, this Mantra can be applied to every aspect of our lives.

Now let’s insert this Mantra into the blogosphere – I know for a fact that there are thousands of people every day who make the decision to start a blog, and it’s usually for one reason – to make  money online.  Of those thousands, how many individuals take the time to prepare an in-depth business plan with research and marketing strategies?  I think it would be safe to say very few, and taking this into consideration, how many of the “few” actually generate and adequate income from their efforts?

I’m sure you can see where I’m going with this.

Now brace yourself – If you blog about how to make money from blogging, expecting to make money from your blog, you wont!  One of my Mentors, Alan LeStourgeon from AffiliateConfession.com just laid this out in plain English recently on his blog.  I strongly believe this is one of the primary reasons why most of us fail, and before you hit me with “but don’t you guys blog about how to make money?let me explain.  To be successful in any business you must follow some sort of formula, and ours is pretty simple:

A + B = C

or

Preparation + Opportunity = Success

Before Veronica and I decided to start this blog, I spent months upon end preparing myself by learning everything there is to know about Internet marketing, e-commerce, search engine optimization, domain names, web hosting, FTP, HTTP, CSS, WordPress, Blogger, link building, and keyword research. I got my feet wet using a multitude of techniques such as marketing through classified ads, article marketing, as well as using site builder scripts like Build A Niche Store to experiment in more specific areas.  I’ve built made-for-adsense blogs, Squidoo lenses, and even attempted to spam forums so I could witness and document the outcome first hand.  Are we millionaires yet?  Not even close.  Have we made money online?

Sure, we’ve made a bit.

The point I’m trying to make is everything we’ve done up to this point has prepared us for the opportunities we’re currently being blessed with – this blog being one of them.  If you don’t put yourself out there, scrape your knee’s and get back up, how do you expect to be successful teaching people what to do when they fall down?

If Wayne Gretzky were a blogger, he would blog about hockey because that’s his forte.  My forte is my passion for social empowerment, technology and networking.  Veronica’s passionate about travel, interior design and the idea of working from home – so that’s what we blog about.  Wayne Gretzky was a great hockey player because he spent his entire life practicing, and making the necessary mistakes to insure when he finally made it to the NHL, he would be a well oiled machine.  Think like The Great One.  Put yourself where the puck is going to be.  Get your feet wet and learn from your failures.  You will soon realize that regardless of the niche or task at hand, if you’re passionate about what you do – opportunity will arise and success will follow.

Cheers,

Elijah