Website Flipping Archives - The At Home Couple

20 Site Flips In 30 Days

Folks – I have officially lost my mind! Over the last few months my online business has been flourishing from all angles, including Adsense and freelance work, but more importantly my site flipping game has taken off to a whole new level.

I find a lot of times when people reach a certain level of accomplishment in the “make money online” world, they tend to slack off and loose that drive which got them there in the first place – and I’ll be the first to tell you that I’m definitely not one of those people. Sure I’ve taken the plunge, successfully developed a business model that is profitable and have consistently exceeded my earnings on a month to month basis, but I am by no means comfortable with where I am at.

Is it greed? Absolutely not. I was raised with next to nothing and given a foundation based on the premise that you should be appreciative of every opportunity you are given, whether large or small, because it could always be worse. It is this exact mindset that has enabled me to go from $0 in earnings on September 1st, 2008 to over $1600 and climbing in less than 6 months – keep in mind I’m working on average 10-12 hours per day.

Back to my point…

In the spirit of continual self improvement and the annihilation of all things holy, I have set a goal for myself to double my earnings and break the $3500 profit barrier by the end of April. How will I accomplish this? More outsourcing and increased productivity through strict scheduling and communication. Without blasing my ninja tactics to the entire blogsphere, let me break it down a bit more for you crazy kids…

To pull off 20 site flips in 30 days I will need to complete and list 5 sites per week.
Total outsourcing, adding graphics to the equation, will run me around $425/week.
All other expenses (domains, listing fee) will add another $125/week – giving me a total of $550 in expenses.
97% of my auctions sell at the Buy Now price, which averages around $297 per site.
$297 x 5 = $1485/week in earnings, minus expenses, giving me a total of $935/week in profit.
Multiply my weekly profit by 4 and I’m left with a monthly grand total of $3740 in profit.

It all sounds pretty great in theory, right?

Well I’m sure many of you have sat down and developed little mathematical equations to faciliate your money making dreams and schemes – only to hit the gas and crash head first into a brick wall. Once business/creative plans are made tangible by writing them down on paper, in my case on a whiteboard, they take on a life of their own. But in order for me to make this work I have to do one thing – STAY FOCUSED!

All it takes is one “blah” day to fuck up the entire system. 5 flips per week is some serious business – and I’m not talking about crappy “acne prevention” niche sites built on Revolution themes – I’m talking my signature SuiteJ graduate, customized premium niche website packages. Each site will be fully loaded with Adsense, PLR ebook integration, Amazon affiliate store, unique targeted content and gorgeous high resolution stock images arranged in a 100% custom designed Woo Themes environment.

Anyways – at this point all I ask is to wish me luck!

I hope you all had a prosperous March, and are concocting your own insane plans to kick off the warm weather. If you’re feeling stuck, don’t hesitate to drop me an email – I’m always around to bounce Ideas off of!

Cheers,

Elijah

P.S. Veronica says hi, and she promises to write more this month!

5 Easy Ways To Increase The Value Of Your Site Flip

Happy Monday to all. If you recall my first site flip experience 2 weeks ago, I was able to build a blog based around a targeted niche phrase/market, fill it with keyword driven posts and get it indexed on the first page of Google for the primary search phrase. I know some of you are thinking “First page of Google, I can’t do that!” and all I have to say is if I can do it with 3 hours of sleep per night, and collection agencies ringing my phone off the hook during the day time – you can do it too, and here’s how: Value.

What? Who? Yes my friends, we’re going back to sales 101 and the good ol’ concept of “value proposition” and what that means to you and your potential client/buyer. Value is everything when it comes to sales and it’s no different with selling online – whether it’s affiliate marketing or site flipping. When consumers are in the buying mode, and you’re attempting to sell them a service or product that they weren’t specifically looking for you need to be able to answer these four questions:

Who the hell are you?
What the hell are you selling?
How much is it?
What do I get?

I’m sure you’ve seen different questions displayed in various sales bibles and manifestos but I assure you they are all reaching for the same end result – the sale – and since we’re talking about website flipping, or selling websites for profit, I wanted to focus on ways that you can increase the value of your site within a couple hours and how you can easily build and sell your first website within a weekend. Before you go ahead and read my 5 steps to increasing value, I want you to visit SuiteJ.com and read his post titled 5 Simple Steps To Get Started Website Flipping This Weekend, make some notes and then come back and read the rest of my post.

The reason I’m asking you to do this in order is because SuiteJ provides the foundational steps to complete your first site flip – and I’m not going to be covering those steps, but rather elaborating on the core process to increase the value and help you get indexed faster, and sell your site for more money. So assuming that you have listened to me, instead of flipping me off in your head, here are 5 easy ways to increase the value of your site flip:

Keywords for categories – After you’ve found your key phrase that your niche site will be focused around, and you’ve purchased your keyword rich domain name, log into Wordtracker (or your keyword tool of choice) and expand on that key phrase compiling a list of 10-20 high search/low competition keywords which are niche related for naming your site categories – This is a process that I’ve practiced on every single one of my Build A Niche Store eBay affiliate sites and it helps greatly with the indexing and how much organic search traffic that I receive early on. Don’t forget to include your primary search term in every post title and at least once or twice in your content (don’t overdo it though) and remember that making a keyword bold or underlining it in your content let’s the search engine spiders know that you are putting emphasis on that phrase – and we want that! Also, use these keywords when submitting your site to social bookmarking services.
Design a custom logo – When you’ve decided on a WordPress theme for your site flip, and checked the license, take the time to go through the image files and make note of any changes you would like to make. At the very least, I would suggest creating a customized logo and favicon for your site. Yes some themes (like ours) have the generated “blog name” text appear fashionably enough that you can live with it for a while – but when increasing the value of your site flip a customized logo and favicon can go a really long way. For an easy tutorial on designing a quick logo visit SuiteJ.com, and for a brief outline on how to make your own favicon image visit FaviconGenerator.com. If your design skills are intermediate you can also go as far as rearranging and designing custom banners, ebook covers and RSS icons. Click here for the absolute best collection of free premium RSS icons available from ProBlogDesign.com.
Build a Squidoo Lens – Yes it might sound retarded to some people, but the value of Squidoo Lenses are increasing day by day. On my first website flip I created a keyword packed Squidoo Lens which linked to the site, and the next day I was in the first position for my main key phrase in Google. What does this tell us? Well to put it plainly Google loves Squidoo! And if this is the case we want to have one or many Lenses with links pointing to our site as this will greatly increase the importance in Google’s eyes, and improve the organic ranking. Having a site ranked number one in Google for it’s primary search term is value – and when flipping sites don’t forget that value is worth money! If you know squat about Squidoo you are going to visit my friend Wordvixen at TheNicher.com, subscribe to her blog and get reading her Squidtorials. Don’t forget to tell her Elijah sent you!
Create social networking accounts – At the very least you want to create a myspace page with your search term in the url like www.myspace.com/searchterm (if available). I’m pretty sure I don’t have to go into great deal explaining why social networking is important but for those of you who are new let me just say that having social networking accounts set up, and focused around a particular site is the equivalent to having several organic traffic funnels dumping hordes of targeted surfers to your desired location. Would’nt that be considered valuable? Heck yes! Set up an email address for your site like domainname@gmail.com and use that domain to set up your social networking profiles and when it comes time to put your site up for sale you will include the myspace account and corresponding email address with the auction or as a bonus if someone chooses the buy now option. P.S. don’t forget to take some time and join a few myspace groups and add some friends within your sites niche.
Write an article – I find it hard to understand why people don’t grip the importance and effectiveness of writing a good article. Not only will article directories provide one way links to your site, but if the article is good enough other webmasters will start to publish it and it will go viral. Most of the major article directories have a high page ranking, so write an article which contains your keyword in the title and throughout the content and submit that bad boy to 4 or 5 of the top directories. You will mention this in your auction, and could even go as far as including the article content in the zip file which you send the auction winner – just make sure you state what type of writes you are giving them in regards to the authorship of that article.

There you have it kids. I don’t think there is much more to say on increasing value, and I’m sure you get the point I’m trying to make. Going the extra mile on building your sites will not only entice potential buyers, but it will also set the standard for your future auctions and allow you to increase your “Buy Now” and reserve price points because people will know that they are getting their “money’s worth”. Value is a beautiful thing my friends… Don’t take it for granted.

Cheers,

Elijah

Roll With The Punches – Update 3

When I announced to the world (the 150 of you that come by everyday whom we adore) that I challenged myself, while waiting in line at the grocery store, to generate the equivalent of that shopping bill in affiliate commissions by the end of the week, I thought I had it all figured out. Little did I know…

Though my original plan was well thought out, and in theory would begin to generate affiliate income, I quickly realized that 1 week is not enough time to implement the particular bum marketing techniques I was planning to use – so I had to change my plan and roll with the punches.

As I began to gather up my Lemmings and inform them of the labor shift , I noticed a common theme recently amongst my peers and partners in the Blogosphere – Site Flipping! After reading some awesome challenges and making a phone call to one of my Bloggerhood Ninjas, I concluded that site flipping is probably the most efficient way to make a quick buck with little to no financial investment – which would enable it to fall into my Bum Marketing Madness theme perfectly!

So over the last few days I have managed to do the following:

Find a niche and key phrases that have a high KEI rating using Wordtracker
Purchased a domain name that contains one of my selected key phrases
Researched affiliate networks and found 3 niche related products to promote
Selected a theme that will provide functional as well as aesthetic elements to my WordPress 2.6.2 back end.
Designed a custom logo to replace the stock header, and a few custom banners for Clickbank products using Adobe Fireworks CS3
Compiled a folder of images for the posts.
Researched and wrote 10 posts, all spread out and post-dated between Tuesday and Friday.
Submitted the site and posts to Digg, Stumble Upon, and bookmarked it in Technorati, delicious and furl.
Fully integrated Google Adsense and my selected Clickbank products into the theme and content.
Created a Squidoo lens using the same keywords and images from some of my posts, with completely rewritten content.

What’s left to do?

Today I’m hopefully going to complete 3 possible tasks to increase the value of my site flip once it hits the Sitepoint.com marketplace. The first thing I’m going to do after completing this post is write an article based on my primary key phrase and submit it to 5 or 6 of the high ranking article directories – with the domain name linked in the resource box of course! This will get one way links pointing towards the site and increase it’s value and positioning for my main key phrase – currently I have my Digg submit in the number 3 position as of last night, and I’m almost positive by the end of day tomorrow that my Squidoo lens and Ezine article submission will take the remaining top spots.

My second task is going to be creating a profile on Myspace and a few other social and blogging networks, and adding some friends and posts to these pages that point back to the site – again for one way links, but to also give the site some social value which is important with Web 2.0 style blogs. Lastly if all is well I’d like to submit the blog to some of the better known blog directories and maybe do some more commenting on niche related sites and forums.

My plan is to have the sales copy written and the auction up on Sitepoint.com by early evening Friday. If all goes well I will sell the site by Sunday for at least $100, which I don’t see being a problem, and accomplish my goal of making back the grocery money we had to put on Veronica’s credit card because we’re broke. This was my challenge to myself, and I am going to complete it while teaching myself how to flip websites for profit and spending nothing but time to do so.

See you guys at the finish line.

Cheers,

Elijah