All Sales Pages Suck Ass

All Sales Pages Suck AssAfter I wrote you the title for this post I stopped and asked myself, “I wonder what kinda weird traffic I’m going to be getting for the term suck ass?”  Anyways, it’s the first thing that popped out of my head so I wrote it.  Over the last few days I’ve been working on an ebook package to flip – while simultaneously building a mini site template to cut down the amount of time it takes me to crank these babies out.  Not only do I hate the tedious aspect of working in HTML, but I also hate how crappy most sales pages are.

I have never in my Internet surfing career (10 years) read a sales page that convinced me I should buy something – and that’s the honest truth.  If I’ve ever bought something online, whether it be an info product or a service, it was because I did my research or because I have purchased from that person before.

Here’s the dilemma…

As I’m new to the process of creating my very first info product and campaign, I’ve been searching for related products and sites that I feel are examples of what an up-to-date ebook sales package would look like – and to satisfy my expectations I’ve been continually disappointed.  I can’t stand the fact that somewhere in the history of info marketing it was decided that this is what works, and this is what encourages people to purchase your product, or opt in to your list.

I realize that there is a science to copy writing – which is a very complex skill to say the least.  Developing your ability to write enticing copy that will convert traffic requires training, and the more I reference recent product launches the more I find myself wanting to vomit at the thought of releasing my own.

Change is needed…

Considering my first info product is going to be an off the wall (naked) guide to better blogging, it would be safe to assume that my buyers will fall under a handful of possible categories:

  1. Existing bloggers who are looking to blog more efficiently
  2. Existing bloggers who enjoy my style of writing from TheAtHomeCouple.com (you people)
  3. New bloggers who can’t seem to get things going
  4. Word of mouth bloggers that have read my dumb ass comments around the way
  5. Random newbies who want to start a blog
  6. All people in general who can’t find a bullshit-free product on effective blogging

More importantly, the success of my first launch will rely heavily on who I know – and what they’re willing to do for me.  Yes, I know that a bunch of you will blast it on your blogs, or contact me to arrange some sort of contest – but how vital will the role of sales copy and a mini site play in the greater scheme of things?

SuiteJ was telling me earlier that he genuinely believes that 90% of people who buy a product scroll right down to the price.  I agree with him entirely.

I think it would be safe to assume that people buying products within the MMO niche, whether it be on the Warrior Forum or via some autoresponder opt in have already made up their mind whether or not they are going to “show love” and make that purchase.  Don’t get me wrong, there are still a whole load of people on this planet who have no idea what copy is, and are just starting to read some things about this “affiliate marketing phenomenon” and how to make money blogging – but what’s percentage of people really read the entire sales page and base their purchase decision on that?

I think there needs to be a change in the way we market within this make money niche.  All these “Find Out How A 7 Year Old Retarded Kid Made $3789.77 In One Month By Selling Drool Samples Online” make me sick – and I’m sure there are a ton of newbies who are getting sick of it as well.   Guys like Joel Comm and Frank Kern don’t make a killing because of their sales copy – they make a killing because of who they know, and how many people know them.

Perception is everything and the more visible you are to your potential buyers the more likely it is that your launch will be a success.  Selling “make money online” products to the make money online niche has little to do with copy, and everything to do with visibility.

The sales page needs to die and we need a revolution.

That’s my opinion.

Cheers,

Elijah

45 thoughts on “All Sales Pages Suck Ass”

  1. I’ve always wanted to write a sales page that just said “buy me” with a price. no testimonials from fictitious people, no horrible break out boxes….no special one time only extra package deal…..no gazillion words on the page…..no stupid headlines. just a big old buy it button with the price, and a picture of the product…..and maybe a nice little erm donkey sitting next to it. o wait, you meant the other kind of ass.

    Underdogbloggers last blog post..The horns they blowin’ that sound

  2. Elijah, I totally understand you man. And lately I am getting sick of these “firesales”, it’s just getting old. I think in the future or even now – you need a story of the product, how it got made, the idea, the making of it and so on. Those days when “See How a 2 y.o. kid made 500k pooping 2 hours/day” are gone. I believe so.

    In my opinion the product needs a real story, not the story of yourself (which can also be good), but the story of the product. Then again, I might be wrong, but this is what I think.

    Regards,

    The Moneyac

    TheMoneyacs last blog post..Happy thanksgiving day everybody !

  3. @Underdogblogger – For some reason I’m not surprised that you were the first to comment as I knew you’d have some feelings towards this. I can’t even count the amount of times that I’ve thought the exact same thing, and you know what? We should just start doing exactly that. If the underdogs start breaking the mold eventually down the road the public eye will shift their perception and expectations towards info products and how they are sold – hopefully bring some integrity back into the whole process instead of this predictable word-vomit we so often see.

    @TheMoneyac – Dude, if I got payed $50 for every time I took a shit, I’d be making a solid $100-$150 a day! Now you know how many times I drop the cosby kids off at the pool. You are totally right, the story is what’s lacking.. I mean most sales copy does involve some sort of story to create the empathy and “i can relate” factor, but it’s usually a small part of the entire scheme. Things need to shift towards more story, less fluff and working the skill of copy writing into the story itself – rather than the other way around. Good point man!

    Elijahs last blog post..All Sales Pages Suck Ass

  5. Elijah,

    BTW will you have an affiliate program for it ? Maybe, I will now have a product to advertise on my blog, because there are very less products that I would recommend to anyone. And since you know what is happening in the MMO/IM niche then you probably know why there are only few products in this niche worth mentioning.

    Cheers and all the best,

    The Moneyac

  6. I think the best marketing is a kick-ass product. If you’re selling something people want, then you don’t need to fake them out with hyped copy. You can probably even make it pretty hard for the user to complete a purchase, but they will if they really want it. And then they’ll refer you to others.

    That said, how do you convince someone an ebook must be read in the first place? I think amazon does a good job with giving excerpts. But honestly I don’t know…

    I am just starting my blog on artistic cat photos, and it’s slow getting going. So honestly what I just typed was straight from the $50/per visit category (see comment above on visits to the crapper), but that’s my $0.02.

    Nathan Clendenins last blog post..With Obama around, things are looking up

  8. Sales pages are what have stopped me actually marketiting my own products – I don’t feel I could actually write a piece of spiel that would intice the reader to buy. I thought about hiring out someone to do it, but to get a good piece of work that converts, it would take a lot of money most likely.

    Whatever happens, it should always have a small header at the top, followed by big red letters that state the obvious – seeing as we all want to be original 😛

    Dans last blog post..Christmas Is Here…What Will You do?

  9. Sales pages are here for a reason, just as SPAM is.

    Marketers do what works, spam works to the point that it is profitable, even if you have to send out millions of emails a day.

    Sales pages do convert better, so they will continue to be used.

    Danny Coopers last blog post..Are YOU set to RetireAt21?

  10. Good topic and good post. I will interject my opinion on the matter…based moreso on what I’ve been learning as opposed to how I feel. People who make money, do what works, like Danny said.

    Sales pages work…period. Even if you JUST scroll down to see the price ( I do the same) you still go back and read about the product, if you feel the price is cool.

    Each and every part of the letter is put there for a reason…despite what people may want to believe, we all buy based on emotions, period.

    Now, what some may not realize, is that copywriting, marketing, and “sales letters” are not just about the final page you get to.

    It’s about building up to that point, it’s about how you say what you say in videos, how you talk in emails, how you present your brand.

    It’s amazing how little has changed in copy/sales letters from back in the 50’s or earlier…and you know what, IT WORKS lol.

    There is mad psychology going on in the background, even if you think you’re not effected by marketing, you are.

    I agree, you don’t have to be overly hypey, or write gobs and gobs of text, but it’s still working. Also, you have to remember, marketing to marketers is a little bit jaded….because we see it so much, we study it, so we know what’s up. (but good marketers still can get us roped in)

    There are a few people who write stuff that makes me want to buy….and if folks are honest, they still get caught up by what some folks write. No matter how little of it they read. Even the pricing of a product is part of the copy.

    These folks that are selling stuff based on their “brand” do NOT just sell in the MMO/IM niche lol. So….what they teach about copy, it works…day in and day out.

    I wish more folks would think outside the IM box…we only make up a small “town” in the nation of the internet. There are so many markets out there that are not jaded by what we see everyday, that’s where the money is.

    I agree we can be more creative with our pages, but don’t think for one minute this stuff doesn’t work, just because we see it daily.

    Video, audio, relationship, all play part in the copy. You also have to realize that every sales letter isn’t written for you, it doesn’t appeal to your desires…but I GUARANTEE when you come across something that does appeal to your desires, the copy will have a huge impact on you.

    One of the dopest sales pages I’ve seen, graphic wise, is for this viral video fever thing from charles trippy, he’s some dude that be on youtube, I saw him on joel comms next internet millionaire. Graphic wise it looks nothing like most pages….but the copy still follows very traditional methods.

    http://tinyurl.com/5vvvod

    So the point to my loooooooooooooong comment, is that yes, as marketers we probably get tired of sales letters, and that’s because we are reading letters that don’t appeal to OUR desires.

    But, sales letters work, copy works….in fact, if you talk to people really making money….copy is king. Of course having a great product is key…but no one will know about the product without some form of marketing…selling…..copy.

    At the same time, I think there are TONS of sales pages that SUCK lol.

    Normal Joes last blog post..Happy Thanksgiving From Normal Joe

  12. @AffiliateConfession – Great minds think alike my friend! If there was anywhere to buy drool samples for the holidays, it would have to be over at Mcphee.com!

    @TheMoneyac – I will definitely be having a full blown affiliate program/resource center for sure. It’s actually a primary focus of mine. Can’t give away too much right now though – still got a couple months to go, but there will be updates.

    @Nathan – Thanks for stopping by man, I take it you followed my comments on your awesome blog, or pippy and champ’s blog. Yeah, having a kick ass product will sell itself with very little hype needed – and that’s what I’m really focusing on for my first product.

    @Dan – Yeah man, copy writing is a study course in itself and can be super discouraging, which is exactly what I felt when I wrote this post 24 hours ago. I feel a lot of e-courses and acclaimed ebooks really leave out the importance of being able to identify the elements of effectively written sales copy – and it’s super important, even if you plan to outsource the task.

    @Danny – Totally agree with you, sales pages are here for a reason and I was not questioning the importance of their role within the marketing process. But I do have a serious problem with the played out format they are presented in – it’s getting stale man. This is what’s frustrating to me. I want to see some change in the way we market info products as an industry.

    @Joe – Huge!

    Elijahs last blog post..All Sales Pages Suck Ass

  14. @Yan – “The Smiling Blogger” eh? lol.. I know where that came from! Dude, you hit it right on the button and as I said in my post a vast majority of existing mmo web surfers are already conditioned to the traditional sales page format – therefor doing exactly what you said and going straight to the bottom and working their way up. 3 Minutes or less is definitely going down in the books for the new way of presenting a sales page. I might try putting the price right at the top!

    Elijahs last blog post..All Sales Pages Suck Ass

  15. I agree…I mean think there were a few marketers that spoiled it for the rest…so it’s just like you said a “Yah yah yah….yadda yadda yadda….scroll down o….shhhh I cant afford that….or Bingo thats a money price” lol….it’s funny how you write this because I had something in mind to post something similar but not with sales letters.

    Desmond Owenss last blog post..Changing Homes

  16. I’m with Yan the Man! I go down and see the price first, especially if I have no prior contact with the person. Then I go back up and skim the content…

    If I know the person, and know it’s something I’m probably interested in, I start at the top, if it starts getting boring I check the price…too much? I’m out! lol.

    Normal Joes last blog post..Happy Thanksgiving From Normal Joe

  18. @Joe – I want everyone to read the long-ass comment that Joe wrote because this is exactly the response I was waiting for. A lot of our frustrations are due to the lack of training and education towards the science of copy writing.

    Be sure to click the link in Joe’s comment because Charles Trippy gives a perfect example of what sales pages should look like in 2009 – interactive, aesthetically pleasing, easy to read (almost like a web 2.0 website in itself).

    The traditional format needs to be retired and we need to start bending the “design norm” and crank out sales pages that have visual selling rather than strictly text and some CB earnings screenshots. The skill of copy writing in itself is not the issue – but rather the medium it has been presented in over the last 10 years.

    I knew I could count on your Joe!!! lol.

  19. I now read back at my post (I was clearly pissed off!) and I mentioned certain things that are not necessarily relevant to how I feel. I might have come off as if sales copy is the problem, when I should have been more clear towards my aggravation with the PRESENTATION of sales copy, and the stale format that we’ve gotten used to.

    COPY is necessary and effective as Joe said because no one will know about your product without the marketing = copy.

  20. U got it Elijah! Me and SuitJ had a nice little discussion about this very thing. Once we realized we were talking in circles, we were able to agree. Copy/marketing is needed…but the FORMAT can be changed.

    I was thinking the attack was against copy itself, but it wasn’t, it was the layout. When I showed him the trippy site, he almost had an accident on the screen…which was my first reaction when I saw it a few months back.

    We also talked about how the target audience really plays a huge part in the presentation. Trippy was going for youtubers, not marketers. See us, we look at the price, a few bullets, and decide if we want it…graphics won’t make much difference to us but it doesn’t hurt.

    But, if you are trying to draw passers by in…they need some “glittery packaging” as suitej would call it.

    With the resources we have in our crew man…we could kill the game. I pointed out how the PS is something dudes like us read, cuz it’s right there at the bottom by the price!

    What about a sales page with a freakin video, a buy button, and ps lol. That’s still using copy, and what you say in the video is copy spoken.

    Understanding the tested methods/triggers and mixing it with your own creativity is what will set you apart. That’s why I’m trying to learn as much as possible….so I can merge the old tested with the new hotness! We got the resources man….some crazy designers…and creative dudes.

    Let’s Go!

    Normal Joes last blog post..Happy Thanksgiving From Normal Joe

  21. The problem is, a lot of these sales pages DON’T convert. They’re simply copies of pages that do. I have never bought something off of a sales page, even if I was impressed by the product. The only testimonials that didn’t put me off, were testimonials from people I “knew”. And I’ve turned down affiliate programs from awesome programs because I knew the sales page just wouldn’t convert.

    Notice how the big boys provide a lot of information in between their little pitches? That’s what makes those pages convert.

    A good sales pitch will identify a need- a REAL need in their customer, and it’ll show that customer how the product will fill that need for them. Most of these so-called sales pages fail to look beyond the immediate “oh, you want to make money” need and pitch only to that. A good sales page will identify why you need to make money, and what benefit you think you’ll reap by making money online instead of at a traditional job- and that’s what they’ll pitch to.

    But yeah. Even the “good” sales pages? I’ve hated them since 1996 (the year I got online).

    WordVixens last blog post..Win Your Own Business

  22. Where can I meet this retarded child, and is he offering any courses and not just an e-book?

    I know exactly what you mean. I hate sales pages the look like a used car salesmen to me. I stay away from them and more times that not say, thanks but I’m fine. Just browsing.

    The art of the sales page needs to change and I will be at the forefront of the movement with you if you would like my help.

    Adam

    Adams last blog post..Powered By Lithium Hosting

  24. @Joe – Yeah man, great point. The target audience is probably the first thing that needs to be considered – if you can’t clearly identify the market, or how to communicate to them then the launch will get lost in the dust.

    I just finished doing three things before writing this comment – I just read Brian McElroy’s Product Creation Manifesto, awesome. I watched and read the entirety of trippy’s sales page, awesome! and I tuned in to Jeff Walker’s page for Product launch formula 2.0, checked his video.. awesome again.

    Power by numbers man. I’m not sure how many people in the blogsphere hustling the mmo game realize that there is a serious movement of future shot callers going on.. I’m so dead serious (and you know this) when I say that by this time next year a handful of us will be making serious moves.. even within 6 months man… And there will be a “hood” meet up in 2009 if it’s the last thing I do. I’m so sincere about that.

    I’m excited to create my first product, but what I’ve even more excited about is the experience it will give me.. the mistakes.. the learning.. it’s priceless man! that dude that did trippy’s page aint not better than Big Head.. he could easily rustle up something like that… lol.

    @WordVixen – Totally. Identifying the need is the backbone. Why put out a product to a market where there is no demand? Why put up a sales page without identifying that demand and solution? I never really thought about it, but now that you mention it, those little tid-bits of info in between the pitches are golden! That’s a great technique that I’m sure Joe is all over right now with his continuing education…

    Out of all the sales pages actually “live” on the market I’d love to know what the actually percentage of conversion is… I bet it’s scary low… with less than 1000 sites holding the load. Out of the entire web, that number sucks!!! Time for a change.

    @Adam – DUDE, that analogy is so dead on! comparing the standard sales page to a used car salesman… wow.. that really hit me good! You have no choice but to help me because believe it or not I have not IDEA what the fuck I’m doing half the time!!!! Ask SutieJ, I learn by the seat of my pants with every project i do, and some how succeed… lol I’ll be asking for your phone number in the very near future! We’re all part of this movement man.. When I mean we, I mean all the people who recognize it, connect, and have teams ready to support others… we have the numbers.. now let’s start putting out the products… There’s absolutely no reason why 5 or 10 of us, if completely dedicated and willing to put themselves to work, couldn’t do a launch of $50,000 or even $150,000 the first time around… I might be delusional, but I truthfully believe it, and I believe in all of you guys and our community of uber talented people..

    @Dennis – Ahhh, you had to go there eh? Man, true story, I can recall actually spitting on my computer screen at one point in time a couple years back. I wanted to buy an ebook, was signed up pre launch on dudes list, and when launch day came it was like 12 pages… I know it wasn’t my monitors fault, but who else can I attack at 3 am with half a joint in the ashtray and 11 empty beer bottles in my stomach…??

    Elijahs last blog post..All Sales Pages Suck Ass

  25. @ EVERYONE – This is a really great conversation we’ve got going guys, thanks for taking the time out to share your opinions, it’s proven to be veeery valuable to me at this exact moment in time. DOPE!

    Elijahs last blog post..All Sales Pages Suck Ass

  27. Hey Elijah,

    Interesting article. I’ve got a few thoughts.

    First of all, long-form sales letters convert. It’s a shame, because there are those who would never buy from one, and may therefore miss out on an excellent product. But the truth is that they are quite effective to more people than any other form of sales letter… so far.

    We’ve been experimenting with video for a couple years now, and I’m pleased to say that video that has the potential to work as well, or better, than the long-form sales copy. Still working on it and hope to use more video in the future. Saves money on copywriters, too!

    Next, you state, “Guys like Joel Comm and Frank Kern don’t make a killing because of their sales copy – they make a killing because of who they know, and how many people know them.”

    Of course, I found this post from a Google Alert and am always happy to see people mention my name.

    However, you should be aware that I found success online BEFORE anyone knew who I was and before I knew anyone else in the Internet marketing field. I started online in 1995, but I didn’t even have an information product to sell until 2005, ten years later!

    It’s true that I know a lot of people now, but I didn’t count on others promoting me and my products to find success. Just wanted to set the record straight.

    Keep blogging, my friend!

    Joel

  28. E, you are a wild guy, man. For real, son!

    But you are on to something when you say sales pages suck. I have to agree with you and Jay that most people just scroll to the bottom to see the price. I know I do.

    I like to play with that concept and just put it at the beginning for them to just scroll down to the bottom and see the price, then ask them to come back to the top to see what you have to say.

    Freddie Taylors last blog post..Goal Setting Sunday: Week 13

  29. @Dennis – Huh? Dude you’re getting more random than I am!

    @Joel Comm – Whoa! Joel Comm is on my blog… Sweet. I must be doing something right, or wrong.

    2 things:

    First,
    I really appreciate you taking the time to come by and chit chat in my neck of the blogosphere – that’s awesome man.

    Second,
    Man I was really frustrated when I wrote this post – and as you can see earlier up in the comments I had to go back on some things I said, which after I read them, realized it wasn’t communicated properly.

    I’m totally aware of your entire story, and you don’t need me to tell you that you’re probably one of the biggest inspirations on most of us future stars, including myself.

    Reading back on what I wrote mentioning you and Frank, it was definitely the frustrated underdog coming out and taking a shot at two of the ONLY “big league” players that I follow frequently. Didn’t really put much thought into who’s names I was attaching to that statement – so I guess you got lucky!

    I’m at the point in my career where I’m getting ready to launch my first info product, and it’s really hard to find good quality sales pages from the “researchers” prospective to study, opposed to how effective they are regarding buyers…this was the fuel for my aggravated post.

    I’m definitely a dude who goes against the grain, and it seems everywhere I look online (tons of dated sites) the format is the same, the copy is cleverly regurgitated and tired, and I’ve been yearning for something fresh.. like what Charles Trippy recently released.

    It’s really great to hear that you and your people have been digging into the effectiveness of video, because I’m definitely leaning towards a consistent implementation of multimedia in my products of the future (I’m a music producer by trade)

    I just wrote down on my whiteboard “Dec. 1, 2008. Joel Comm visited blog, had to explain why I insulted him!”

    I can check that off my list of things not to do, lol – thanks again for stopping by man!

    @Freddie – Whatchu talking bout Freddie?? lol, yeah, us mmo and blog kiddies are definitely conditioned differently regarding how we respond to everything marketing related. I’m sure the whole price first, copy second technique has been attempted – but not by us hoodies!! Hey Freddie, guess what? Joel Comm stopped by and kicked my ass.. it was awesome!

    Elijahs last blog post..All Sales Pages Suck Ass

  30. We ignored the existence of sales copy because we already expect what is going to appear in the next section, reviews, paychecks etc.

    I got to say that these are getting boring and doesn’t have a strong call to action within it. Unless of course the review of the product comes from a top notch figure in the niche or else it serves no purpose.

    You may find opening title such as “Find Out How A 7 Year Old Retarded Kid Made $3789.77 In One Month By Selling Drool Samples Online” irritating but it actually captures the attention of the fresh internet marketers. It just doesn’t works on those that have experience in the internet marketing field. At least that is what I have experience.

    Wei Liang

    Wei Liang | ABloggerBlogs last blog post..Did You Retire At The Age Of 21?

  31. @Wei Lang – Hey man, thanks for stopping by! You make a great point about call to actions still working for new or non-marketers.. but not so much on experienced marketers/bloggers anymore… My frustration is definitely fueled from the stand point of an experienced person who is viewing these pages with a different set of goggles than the target market perhaps…

    Maybe I should get together a few friends of mine who know nothing about IM and ask them to read a few sales pages for me and tell me which ones they like the best and why.

    Elijahs last blog post..All Sales Pages Suck Ass

  34. The real problem I have with sales pages is that all the “gurus” are copy/pasting the exact same page. Why the throwback to 1996 in every design? Don’t try and tell me that’s “what works”, as if nothing else would. Please. Are you telling me that the best minds in marketing can’t come up with something better than a red headline, a highlighter, and yellow testimonial boxes that they pasted from their buddy’s page? A 37 gazillion dollar launch and they can’t afford a designer? C’mon man. lol
    It’s boring and lame.

    Yes, the cheesy pages make tons of sales. I get it.

    Milli Vanilli, Hanson, and Vanilla Ice also sold millions. That doesn’t make them good. Why did that crap sell? HUGE push from influential peeps, just like E said (with the friends and the lists).

    At least with those guys, I could tell who I was buying from on the CD cover. Imagine if every band poster was just lyrics inside HTML tags on a white background. lol

    Would the music still sell? YES. Would the posters be lame and ridiculed? YES. Is there a reason for the “pretty packaging”? UH HUH.

    Somehow the comments started moving into a debate on whether or not sales letters are “necessary”? I don’t believe that’s what E was saying. He was merely pointing out that viewing the typical sales letter is the equivalent of thumping your own groin repeatedly with a ball-peen hammer.

    Why can’t everyone do something cool, fun, different, unique? I’m not saying reinvent the wheel, but just change the tires or at least rotate them now and then.

    Thank God for Charles Trippy’s sales letter. Now I have a sales page to inspire me ( If one of you guys happen to have a list of 370,000 people looking to make money online, I’d appreciate a push. )

    I talked to a few people about this and I guess my opinion might be what it is because I’m a creative guy and get bored easy. I’m also a fan of design and can’t seem to wrap my head around why every sales page has to look like it’s a screenshot from NotePad.

    However, before you jump all over me, I do realize that I’m just a lowly site flipper who’s never done a launch of any magnitude.
    Maybe if I did a 37 million dollar launch with a boring sales page that sucked ass, I wouldn’t care as much? Whattya think E? lol

    SuiteJs last blog post..Beyond The Basics Of Website Flipping

  36. @SuiteJ – Dude, I think if we did a $37 million dollar launch we would be talking about this over a fresh carbonated hops beverage off the coast of Monte Negro.

    Man the ’96 throwback is alive and doing well for sure. The recycled format is what discourages me – being only moderately design capable, the challenge is not only expressing my creativity – but also doing it effectively in a fashion that converts.

    Elijahs last blog post..All Sales Pages Suck Ass

  37. I laughed out loud at that picture.

    Danny Cooper said:
    >Sales pages are here for a reason . . . Marketers do what works. Sales pages do convert better, so they will continue to be used.

    The sales pages I see in my field all have the same look and feel. Yes i know that’s because it works but there is more than one way to make anything work. Being a contrarian, I say write something different looking. Differentiate yourself.

    Ellijah wrote: >The sales page needs to die

    I don’t think it needs to die but it can be done differently.

    Ned Careys last blog post..How do I Make Money in Real Estate?

  38. @Ned – Hey man, thanks for stopping by! You’re absolutely right – the sales page is there because it works, and there’s multiple ways of presenting what works while still being innovative and unique. I should have worded that statement as “the stale presentation of the common sales page needs to die”

    Elijahs last blog post..All Sales Pages Suck Ass

  41. Pingback: Flipping Cynical « The Underderdog Blog

  42. The recycled format is what discourages me – being only moderately design capable, the challenge is not only expressing my creativity – but also doing it effectively in a fashion that converts.

  44. When sites that use bad web design techniques go through a redesign, the results aren’t always better. Other websites don’t even bother to change or just change slightly.

    Since Web Pages That Suck is now well into its 15th year of sucking, I thought I’d look back over old selections that I thought sucked and find 15 that hadn’t improved.

  45. @revert old driver – totally agree with you. Re-design isn’t always the answer, and often people re-design websites which weren’t broken in the first place, but because they are bored.

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